Facial tissue is a type of paper characterized by its wet strength.
Facial tissue is a paper product possessing significant wet-strength properties; it is commonly used for cleaning the face, hands, and other parts of the body. In a fully saturated state, this type of paper retains greater structural integrity-or toughness-than standard toilet paper. In 1924, the American company Kimberly-Clark invented the world's first facial tissue, naming it "Kleenex"; since then, consumers have enjoyed access to facial tissues that are soft, comfortable, and hygienic.
While toilet paper is primarily designed for hygiene purposes in the restroom following toileting, facial tissue is intended for cleaning the face, hands, and other parts of the body; consequently, it places a greater emphasis on tactile quality and feel. Many consumers often struggle to distinguish between toilet paper and facial tissue; simply put, products such as boxed tissues, pocket tissues, dinner napkins, and tissues sold in soft plastic packs fall under the category of facial tissues, whereas products like toilet paper rolls, interleaved toilet paper sheets, and jumbo toilet paper rolls fall into the latter category.
